Kapcsolat

"Argumentum": An argument, demonstration, or appeal to reason.

Argumentum Marketing Consultant Ltd.
Seats in Budapest, Hungary.
Established in 1992; ISO 9001 certified.

Activities:

- Customer Satisfaction Measuring
- Market Research
- Competitor Study
- Inside Satisfaction Monitoring
- Marketing, Communication and pr consulting
- Quick Financial Monitoring
- CRM
- Trainings
- Mystery Shopping

Customer Satisfaction Monitoring "Goal, which was not ever get a hold.

Task:           Come to know and determinate the elements which takes effect on the defined clients' satisfaction. Customers opinion towards the growth of their loyalty and re-buy.
Method:      Conventional but also unique methodology in the research. Measurements made by benchmark (importance, temporal changes, competitors) The inquiry techniques based on time & cost factor, variable (on-line, personal, phone calls)
Unique:      Means the content of the interrogation, the explanation and the complexity.
Result:      The results can be reused and create additional purchase. The customer's satisfaction could increase and also gives positive effects.

Market research

- B2B market researches
- B2C market researches

 

Research Project:

- Define the main goals with the client
- Select the optimal method
- Develop precise questions
- Testing the questions for possible changes- Direct & Indirect data collecting, quantitative and qualitative based way.
- Result collection and processing
- Summary and presentation
- Conclusion and suggestion presentation to the client
- Forwarding steps and development possibilities

Method:

- Online questionnaire
- Phone calls with previous scripts
- Focus-groups, moderation and delegation of half structured interviews
- Personal deep-interviews
- Mystery Shopping

Competitor Analyzing

Task:        Specify the competitors, collection of data, analysis, comparison. Real view about the company.

Method:   Background assay (inclusive of communication & CRM) of the competitor. Mystery Shopping

Unique:   Complex comparison aspect system, developed to the client's demind.
Result:    Real SWOT analysis, Input information to further communication and for the arguments.

 

Marketing consultancy / Communication and pr guidance / Trainings

Everybody has moments when emerging questions need professional consultant.

Expectations from the consultant:

- Objectivity
- Experienced knowledge
- Professional support and follow up
- Synergy thinking
- Loyalty and discreet

 

Aspects of consultant selection:

- Understanding each other
- Expertise
- Confidence
- Personal Accuracy

 

The consultancy procession:

- Definition of the exact problem
- Necessary information for the solution
- Consultant's decisions and steps
- Suggested keys and alternatives
- Supervision and efficiency measurement

 

Do you need marketing?

- Do you lose over 15% of customer / year?
- Do you have a competitor to come before you?
- Do you have fluctuation?
- Do you have less time for strategic keys, caused by the daily routine?
- Do you need advertisement but no idea how?

 

 

If you gave YES for more then two questions, then you may need some marketing support. Please contact us and together we can find the solution for you!

Argumentum Kft. is open for ad hoc engagement agreements / continuous, unique projects.
The consultancy based on American and German methodology following allotted steps.

We also looking for Hungary / Hungarian market interested company representation and co-operation for long term.

 

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Argumentum Marketing Tanácsadó Kft.
Office address: 50-52. Petneházy str., Budapest - 1139 HUNGARY
            Telephone / Telefax: +36-1 / 236-73-25
         E-mail: argumentum@argumentum.hu
         Internet: www.argumentum.hu